Professional Experience
Texas State University
Assistant Professor, School of Journalism and Mass Communication
August 2006-present
- Advanced Online Media - Fall 2007 - http://www.cindyroyal.com/advanced
- Multimedia Journalism - Fall 2007 - http://www.cindyroyal.com/multij
- Web Design and Publication - Fall 2007 - http://www.cindyroyal.com/webdesign
- Media Writing - Summer 2007
- Advanced Online Media - Summer 2007 - http://www.cindyroyal.com/advanced
- Web Design and Publication - Spring 2007 - http://www.cindyroyal.com/webdesign
- Graduate Multimedia Design - Spring 2007 - http://www.cindyroyal.com/multimedia
- Introduction to Mass Communication - Fall 2006
- Graduate Seminar in New Media Technology Issues - Fall 2006 - http://www.cindyroyal.com/newmedia
Texas Music Extra
Editor, June 2008 - present
- Edited bi-weekly e-zine
- Wrote news items, features stories, and CD reviews
Virginia Commonwealth University
Assistant Professor, School of Mass Communications
August 2005-June 2006
- Media Graphics - http://www.cindyroyal.com/graphics
- Web Site Design - http://www.cindyroyal.com/webdesign
- Communication Technology and Global Society
University of Texas at Austin
Assistant Instructor, Journalism Web Publishing Course
August 2000 - August 2005
- Developed lesson plans to demonstrate features of software programs (see http://journalism.utexas.edu/webpub for course Web site)
- Taught design concepts to maximize Web usability
- Taught students troubleshooting and debugging techniques
- Discussed social and cultural implications of technology
- Graded projects and exams
- Advised student project Freedom of Information Web site that accompanied printed paper - http://journalism.utexas.edu/foi
- Advised student project Texas Journalist: Focus East Austin that accompanied printed paper - http://journalism.utexas.edu/eastaustin
- Advised student project The Convergent in conjunction with Advanced Photojournalism course- http://convergent.communication.utexas.edu
- Developed Final Project Showcase - Longhorn Life
Assistant Instructor, STS Information Technology and Social Life Course
January 2005 - August 2005
- Developed curriculum and lesson plans
- Selected readings across textbooks, library materials, and online resources
- Created assignments that included submission on a Web log
- Directed activities of teaching assistant
- Developed accompanying Web site http://uts.cc.utexas.edu/~croyal/sts319
Assistant Instructor, TLC Intro. to Web Development Course
January 2003 - January 2005
- Developed lesson plans to demonstrate features of software programs
- Taught design concepts to maximize Web usability
- Taught students troubleshooting and debugging techniques
- Discussed social and cultural implications of technology
- Graded projects and exams
Texas Music Magazine, News
Editor
October 1999 - June 2001
Integral member of editorial team for the launch of new print magazine
- Wrote and reported on music news events for the entire state of Texas; coordinated news staff
- Coordinated and communicated with news sources
- Edited content for feature articles
- Wrote feature stories, researched subject matter and interviewed sources
Austin Business
Journal, Freelance Writer,
May 2000 - September 2000
- Interviewed sources and wrote articles on business topics:
- "Career shuffle affects local real estate firms" - July 10, 2000
- "Demand for IP services `explodes' at law firms" - July 17, 2000
- "Finding fame in Fortune: Three Austin companies tapped to join 'Top 100 Best Companies to Work For" - August 11, 2000
- "Designing man Marc English draws career in graphics" - August 18, 2000
Compaq Computer, positions
in marketing and managment,
December 1995 - August 1999
Channel Finance Manager, Compaq Capital,
October 1998 - August 1999
- Developed leasing partnerships with distribution channels through alliance agreements and programs
- Developed communication materials and marketing collateral to support programs and alliances
- Integrated leasing programs with reseller program offering
- Led Compaq Capital E-commerce initiatives through Reseller Storefront Program, Compaq Partner Network, and Point of Order integration
Manager, Reseller Programs and Authorizations, October 1997 – October 1998
- Managed and developed ten professionals in reseller programs and authorizations functions
- Updated and maintained SAP system of over 12,000 Compaq North America Resellers
- Administered reseller marketing fund programs in excess of $15 million
- Performed analysis and reported reseller program performance
- Planned strategy, administered recruitment, and maintained data for Compaq Partner Network secured web site
- Represented channel and reseller programs on the Online Commerce Reseller Storefront Program Team
- Managed recruitment of Compaq distribution channels
- Coordinated integration of reseller network from acquisition organizations (i.e. Tandem/Digital)
- Interfaced cross-functionally with Service, Communications, and Systems organizations
- Delivered training and education to reseller and field community
Program Manager, December 1995 – October 1997
Small/Medium Business Solution Provider Program - managed reseller
program focused on reaching small/medium business end-user customers
- Researched small/medium business market
- Developed program positioning and terms and conditions
- Developed communication materials including program collateral and direct marketing
- Managed recruitment effort of over 3000 resellers
- Developed and implemented lead management program
- Managed team of cross-functional resources in support of program
- Coordinated program funding and support elements
Commercial Mail Order Program - managed reseller program focused on reaching small/medium end-user customers that purchase through direct mail or catalog
- Researched the usage of mail order by small/medium business customers
- Developed program positioning and terms and conditions
- Created communication materials including program guide and training materials
- Recruited and trained resellers at eight (8) mail order companies
- Managed and coordinated efforts of cross-functional activities in support of program
- Coordinated support infrastructure including field training, product marketing, and support
- Managed marketing fund program
- Developed and communicated bonus and goal information
NCR Corporation,
positions in marketing and managment
August 1985 - December 1995
Senior Business Manager, Professional Services, January 1995-December 1995
- Managed development effort of professional services with a budget in excess of $1M
- Led team of developers and product managers in development of first multimedia CD-ROM based professional service tool, a methodology for Application Development
- Developed business plan for Application Services including market research, competitive analysis, opportunity analysis, and feasibility study
- Created and executed marketing plans including campaign development and agency management
- Developed educational program for training field associates
- Conducted training sessions
- Negotiated contracts and managed relationships with third party development and marketing firms
Business Planning Manager, Worldwide Logistics, February 1993-January 1995
- Managed staff of business planning analysts for logistics and distribution decision-making
- Developed and executed budget in excess of $50 million
- Developed customer-focused support model for department
- Implemented division network strategy
- Re-engineered reporting and planning systems using Hyperion and MS Excel
- Developed division training database in MS Access
Senior Marketing Analyst, International Planning and Analysis, August 1991-February 1993
- Provided business planning support to the Pacific Marketing Group
- Accumulated and disseminated marketing plan information for over 40 countries
- Developed presentations for Senior Level Management on Pacific marketing activities and International presence
- Analyzed competitive information and prepared reports for executive review
- Re-engineered quarterly review system in MS Excel
Senior Analyst, NCR Credit Corporation, October 1989-August 1991
- Developed marketing and operational plans
- Reviewed and communicated credit decisions to leasing customers and sales associates for a portfolio of accounts exceeding $100 million
- Developed automated credit review matrix and credit tracking database
- Developed and communicated policy for fixture leasing
- Analyzed municipal bond rating system
- Managed relationship with internal and external legal consultation
- Taught financial concepts course to marketing personnel
Sales Account Manager, Retail Products Division, Richmond, VA, August 1985-May 1987
- Sold computer equipment to retail industry customers
- Installed equipment and trained users
- Developed proposals and demonstrated products
- Consulted retail customers on effective business practices
