Cindy Royal - Professional Experience

Professional Experience

Texas Music Magazine
Editor, online newsletter, June 2008 - 2010

Edited bi-weekly e-zine
Wrote news items, features stories, and CD reviews
Continues to contribute to both newsletter and magazine

News Editor, October 1999 - June 2001

Integral member of editorial team for the launch of new print magazine
Wrote and reported on music news events for the entire state of Texas; coordinated news staff
- Sample Rhythm & News Column, Spring 2001
Coordinated and communicated with news sources
Edited content for feature articles
Wrote feature stories, researched subject matter and interviewed sources
- Spotlight - Mingo Fishtrap, Winter 2000
- Spotlight - Blue October, Fall 2000

Austin Business Journal, Freelance Writer, May 2000 - September 2000

Interviewed sources and wrote articles on business topics:

Compaq Computer, positions in marketing and managment, December 1995 - August 1999
Channel Finance Manager, Compaq Capital, October 1998 - August 1999

Developed leasing partnerships with distribution channels through alliance agreements and programs
Developed communication materials and marketing collateral to support programs and alliances
Integrated leasing programs with reseller program offering
Led Compaq Capital E-commerce initiatives through Reseller Storefront Program, Compaq Partner Network, and Point of Order integration

Manager, Reseller Programs and Authorizations, October 1997 – October 1998

Managed and developed ten professionals in reseller programs and authorizations functions
Updated and maintained SAP system of over 12,000 Compaq North America Resellers
Administered reseller marketing fund programs in excess of $15 million
Performed analysis and reported reseller program performance
Planned strategy, administered recruitment, and maintained data for Compaq Partner Network secured web site
Represented channel and reseller programs on the Online Commerce Reseller Storefront Program Team
Managed recruitment of Compaq distribution channels
Coordinated integration of reseller network from acquisition organizations (i.e. Tandem/Digital)
Interfaced cross-functionally with Service, Communications, and Systems organizations
Delivered training and education to reseller and field community

Program Manager, December 1995 – October 1997
Small/Medium Business Solution Provider Program - managed reseller program focused on reaching small/medium business end-user customers

Researched small/medium business market
Developed program positioning and terms and conditions
Developed communication materials including program collateral and direct marketing
Managed recruitment effort of over 3000 resellers
Developed and implemented lead management program
Managed team of cross-functional resources in support of program
Coordinated program funding and support elements

Commercial Mail Order Program - managed reseller program focused on reaching small/medium end-user customers that purchase through direct mail or catalog

Researched the usage of mail order by small/medium business customers
Developed program positioning and terms and conditions
Created communication materials including program guide and training materials
Recruited and trained resellers at eight (8) mail order companies
Managed and coordinated efforts of cross-functional activities in support of program
Coordinated support infrastructure including field training, product marketing, and support
Managed marketing fund program
Developed and communicated bonus and goal information

NCR Corporation, positions in marketing and managment, August 1985 - December 1995
Senior Business Manager, Professional Services, January 1995-December 1995

Managed development effort of professional services with a budget in excess of $1M
Led team of developers and product managers in development of first multimedia CD-ROM based professional service tool, a methodology for Application Development
Developed business plan for Application Services including market research, competitive analysis, opportunity analysis, and feasibility study
Created and executed marketing plans including campaign development and agency management
Developed educational program for training field associates
Conducted training sessions
Negotiated contracts and managed relationships with third party development and marketing firms

Business Planning Manager, Worldwide Logistics, February 1993-January 1995

Managed staff of business planning analysts for logistics and distribution decision-making
Developed and executed budget in excess of $50 million
Developed customer-focused support model for department
Implemented division network strategy
Re-engineered reporting and planning systems using Hyperion and MS Excel
Developed division training database in MS Access

Senior Marketing Analyst, International Planning and Analysis, August 1991-February 1993

Provided business planning support to the Pacific Marketing Group
Accumulated and disseminated marketing plan information for over 40 countries
Developed presentations for Senior Level Management on Pacific marketing activities and International presence
Analyzed competitive information and prepared reports for executive review
Re-engineered quarterly review system in MS Excel

Senior Analyst, NCR Credit Corporation, October 1989-August 1991

Developed marketing and operational plans
Reviewed and communicated credit decisions to leasing customers and sales associates for a portfolio of accounts exceeding $100 million
Developed automated credit review matrix and credit tracking database
Developed and communicated policy for fixture leasing
Analyzed municipal bond rating system
Managed relationship with internal and external legal consultation
Taught financial concepts course to marketing personnel

Sales Account Manager, Retail Products Division, Richmond, VA, August 1985-May 1987

Sold computer equipment to retail industry customers
Installed equipment and trained users
Developed proposals and demonstrated products
Consulted retail customers on effective business practices