- Layout - how information will be structured on page, where logo
will be placed, buttons, text, graphics
- Color Scheme - should be consistent throughout, focus on a few
complementary colors
- Navigation - how will user get around the site?
- Content - where does content exist, what type is it (text, audio,
video, animation, database)?
- Audience - type of connection, browser, platform
- Sketch designs on paper; create graphics and identify content
before designing page
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