Critiquing Design

Design is a subjective art, there's no accounting for taste, but it is possible to practice some good habits to improve your pages
Effective Web sites consider both Aesthetic and Usability
Content should be up-to-date and dynamic, sections of site should be changed regularly to encourage repeat visits
Upfront effort in planning your site will payoff later
Know your audience - understand their needs, interests, and environment
Be creative, don't be afraid to try new things. If it doesn't work out, it is easy and quick to change.