Bad |
Good |
Examples |
No Title |
Meaningful title in Title Bar |
|
ALL CAPS TEXT |
Caps used only when necessary |
|
Inconsistent color scheme from
page to page |
Consistent color scheme and graphics - user
knows he/she is still in site |
|
Hard to read text on dark backgrounds/poor
usage of white-space
|
Use white or light colored backgrounds
and dark text and plenty of white-space - use graphics, link
colors, cell backgrounds to add color |
|
Mixed Alignments/Typography |
Consistent Alignments and Typography |
|
Spelling and Grammatical errors |
Writing is clear and comprehensible |
|
Broken links or image references |
All links work - test regularly |
|
Sideways scrolling |
Limited vertical scrolling/no horizontal
scrolling; design page for acceptable monitor size (800x600dpi) |
|
Slow loading |
Images and other media optimized for quick
loading |
|
Use of multiple effects on graphics/graphics
pixelated or fuzzy looking |
Limit use of effects (bevel,
drop shadow), clear, crisp graphics convey clarity |
|
Annoying/unnecessary animations/sounds |
No distracting graphics/animations/sounds |
|
No way to contact company/webmaster |
Contact info. or link on every page |
|
Information cluttered on page |
Page layout is uncluttered and
pleasing to the eye |
|
Hard to find information |
Redundant links, search engines, site maps,
consistent navigation on each page |
|
Static, unchanging, or outdated
information; unable to ascertain date updated |
Dynamic, updated content; prominent
use of date last updated |
|